turning average joes into local spokesmodels

Businesses are from Mars and Consumers are from Venus: Part 1

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“We are unique individuals with unique experiences.” ― John GrayMen Are from Mars, Women Are from Venus

John Gray has made a fortune helping millions of people better understand and participate in their relationships with loved ones. The world is grateful. But romantic relationships aren’t the only ones requiring reconciliation.

What about the relationship between consumers and businesses?

At Spokeable, we strive to overcome the barriers that exist between consumers and businesses.  We focus on creating more value for both parties. And making it simple, engaging and fun.

Sounds straightforward, right? Yes. But it still deserves some inquiry. Why is there a barrier in the first place? Where did it come from? Shouldn’t it be natural that a business transaction creates value for all involved parties?

Many agree it should. But many still see business transactions as a zero sum game. One side wins and the other side loses. This notion is also present in many software solutions that businesses use and many apps used by consumers.

We think it’s time to change that “win/lose” paradigm and introduce a “win/win” philosophy not only in our attitude towards consumers and businesses, but also in our software solutions.

There must be winners and losers?? Really??  We don’t think so, but we’d love to hear your thoughts!


Author: anthonyworku

Anthony Worku is an entrepreneur, strategist and enterprise software expert. In 2010 he founded Work.u Ventures International, a business incubation and development firm centered in technology for local markets. Anthony brings a wealth of experience to his endeavors, including serial tech entrepreneurship, enterprise software consulting and an upbringing in small businesses. He has over 15 yrs of experience in Enterprise Software. His current venture is Spokeable, a social commerce marketing solution for local businesses. Spokeable turns average joes and janes into local spoksemodels, streamlines word-of-mouth and capitalizes on the largest asset to grow any business: current customers.

One thought on “Businesses are from Mars and Consumers are from Venus: Part 1

  1. Pingback: Businesses are from Mars and Consumers are from Venus: Part 2 | Spokeable

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