Break down the barriers!
Last Wednesday’s post emphasized the importance of direct relationships between consumers and businesses. Forget Mars and Venus, we want both parties within the Spokeable Solar System where we fight to forge true win-wins.
The prevalence of social networking sites like Facebook, Instagram and Pinterest demonstrate how willing and enthusiastically consumers present themselves online. People eagerly tag photos of their lifestyles along with their desired goods and experiences. In the existing platforms individuals are uploading their most valuable assets (consumer data) for free. Because of the barriers which exist between consumers and businesses, the result is a zero sum game. Local businesses can’t access or analyze the plethora of data on the one hand. Consumers don’t receive anything in exchange for their valuable information, on the other.
Spokeable serves to break down the barriers, insuring that businesses and consumers can interact in real time as business partners. Through our platform, consumers become spokesmodels and evangelist for specific businesses. In exchange, they recieve exclusive and coveted rewards for that action. Simultaneously, the business can grow and expand their addressable market and customer base by leveraging their social capital. They create interactive relationships with their loyal customer base and target marketing for that group and their likeminded followers. The interaction proves engaging for both parties. It offers consumers the opportunity to show exactly what they want. It allows the business to tailor individual rewards based on these displayed wants of their customer base. Spokeable proves itself an excellent platform through which we transform traditional concepts of advertising into tailored services and demand fulfillment.
We create partnerships of equals between consumers and businesses. You want in?